Why you shouldn’t upload an app on Friday
When an app should be uploaded in the app stores?
Imagine your app have been fully tested on Friday. Think up you have a very good relationship with your product owner (PO). Guess the boss of the department has put a lot of pressure over the PO. Imagine the release of the app is overtime. And that your PO ask you to upload the app on Friday (afternoon).
Also imagine you couldn’t even upload your app as alpha or beta first. And it happens because the latest company responsible of the project left the latest update attempt with an error.
Everything in here is based in our real experience
Well, I found myself in these conditions in my latest attempt to upload an app to the store. Then, if you’re in the same situation as I was, I’d recommend to add to your app as many help networks as you can just before upload it definitively (Crashlytics is your friend).
In our case, things after the risky publication were more or less fine. We just got two main issues with the app that was released in the market already. One of them was an analytics error and the other one was a crash in the app.
Would you imagine that your app has many crashes and you realise in the weekend?
So, as a last part of the article, I’m showing you my thoughts. I would never upload an app of Friday and much less in the afternoon. I would not even upload it on Thursday afternoon. The reasons are clear. You need to know that after uploading an app your team should be in the office (at least, available) to fix the issues as soon as possible. And if you upload in the markets on Thursday of Friday and something happens it’s probably that the development team will be in their deserved weekend rest.
An app should be published at the beginning of the week
If something happens, the team will be watching out and all the team should be focus on the vitals of the app. And if everything goes well, the team could keep working on other features (or even having a less stressful times than before). In my opinion, a company does not have any benefit if they upload a version on Friday instead of they do it on Monday; it’s just two days of difference. Unless you should upload the app in the previous week for any reason: because it’s going to be showed in an event, an ad will be published or any other.
Anyway, things could be like this! ¯\_(ツ)_/¯
Let’s work so it will not happen again!!!
p.s.: when I’m talking about upload an app is either upload the first time or update it.